In our latest Behind the Seams blog, we’re diving into what buyers really want in 2025—and how exhibitors can deliver. Today’s retail buyers are navigating shifting consumer habits, rising demand for sustainability, and the need for curated assortments that stand out both in-store and online. At WWIN and The Men’s Edit (TME), we hear from buyers every day, and this edition shares actionable tips to help you stand out—think compelling brand stories, trend-driven products, and smart merchandising. Whether it’s bold resortwear or natural textures, we break down what’s trending and how to connect with buyers who are looking for more than just great product.