Behind the Seams

Whether you're a designer, boutique buyer, showroom rep, or industry insider, we're here to help drive your business forward. Discover the stories, trends, and insights shaping the industry below.

Featured Content

Designed for every kind of retailer

A Show Designed for Every Kind of Retailer

WWIN 2026 is built to support retailers of every size, offering a buyer-first experience defined by a curated, easy-to-navigate floor, diverse brands across price points and categories, flexible buying opportunities, and unmatched hospitality. Our latest newsletter highlights how WWIN helps boutiques, multi-store retailers, and regional chains shop efficiently, plan confidently, and build stronger assortments, while also showcasing the continued growth of The Men’s Edit as a scalable opportunity in men’s apparel.

Catch Up On the Latest WWIN Newsletter Articles

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A Show Designed for Every Kind of Retailer
Whether you’re a single-store boutique, a growing multi-location retailer, or a regional chain, the WWIN show is built to meet you where you are and support where you’re going next. As one of the most …
Why Men’s Apparel Is Exploding—and How WWIN Is Leading the Charge
Spotlight on The Men’s Edit: Why This Expansion Matters The Men’s Edit is back and bigger than ever for 2026 and its growth is no coincidence. Across the retail landscape, men’s apparel is experiencin …
Why WWIN’s Monday Opening Gives Buyers a Competitive Advantage
For years, retailers have counted on the WWIN February Show as a cornerstone of their first-quarter buying strategy. And this season, WWIN is delivering a subtle but meaningful enhancement designed sp …
Why Retailers Are Re‑Evaluating Their Buying Strategies for 2026 and How WWIN Helps
The retail world is evolving fast in 2026. Shifting shopper expectations, faster trend cycles, and tighter margins are pushing retailers to rethink how they source and stock their stores. In this chan …
What’s New and Next at WWIN This February
The WWIN February Show is returning with more discovery, more inspiration, and a smarter shopping experience designed entirely around the way buyers source today. From a reimagined floorplan to new di …
WWIN +TME Wrap-Up: A Look Back & What’s Ahead
The WWIN + TME Show just wrapped, and what an incredible week it was! From bustling aisles filled with fresh new styles to inspiring conversations that sparked connections and opportunities, this seas …
WWIN 2025: Your Guide to What’s Hot, What’s Ahead, and Where to Be
The wait is over—WWIN 2025 is here! From Sunday, August 17 through Wednesday, August 20, The Expo at World Market Center, Las Vegas transforms into a vibrant marketplace for women’s and men’s apparel. …
It’s Almost Showtime—Here’s What You Need to Know
The booths are being built, the product is arriving—and all that’s missing is you. In just a few days, buyers and brands will come together in Las Vegas to kick off one of the most anticipated events …
Sneak Peek: Must-See Exhibitors and Events at WWIN/TME
WWIN and The Men’s Edit are more than a place to stock up—this is where discovery, connection, and a few extra perks collide to make market week fun. With a floor full of new brands, returning favorit …
Why The Men’s Edit Is the Most Talked-About Addition to WWIN
Women’s fashion has always been the heart of WWIN—but if you walked the show floor in February, you likely noticed something new. Tucked inside the curated calm of WWIN is a bold new addition: The Men …
Final Prep: Your WWIN/TME Show Checklist
Everything You Need to Feel Confident + Ready Before You Arrive WWIN and The Men’s Edit are just around the corner, and whether it’s your first time or you’re a seasoned attendee, a little prep goes a …
5 Must-Pack Essentials for Trade Show Success at WWIN/TME
Whether you’re a buyer searching for your next best-seller or an exhibitor ready to showcase your latest collection, showing up prepared makes all the difference. At WWIN and The Men’s Edit, the energ …
What Buyers Want in 2025: Insights for Exhibitors at WWIN/TME
As the fashion industry evolves, so do the expectations of buyers. In 2025, retail buyers are navigating shifting consumer habits, increased demand for sustainability, and the need for curated, trend- …
Stand Out on the Show Floor: How to Make a Lasting Impression at WWIN/TME
The show floor is buzzing. Buyers are exploring hundreds of booths. Exhibitors are unveiling their latest collections. And everyone is looking for something—or someone—that stands out. At WWIN and The …
The Power of Digital Marketing in Fashion: Leveraging Social Media for Success
In a visual, fast-paced, and trend-sensitive industry like fashion, digital marketing has become more than a buzzword—it’s a business necessity. Whether you're launching a new line, looking to build b …
Networking at WWIN/TME: Building Relationships that Last
In the fashion industry, success isn’t just about the product—it’s about the people behind it. Whether you’re launching a new label or buying for a growing boutique, the relationships you build at WWI …
Sustainable Fashion: What You Need to Know for 2025
Sustainability isn’t a trend—it’s a transformation. As consumer awareness grows and expectations shift, sustainable fashion has moved from niche to necessity. For brands and buyers alike, 2025 marks a …
Fashion Forward: How to Forecast Trends and Stay Ahead of the Curve
In fashion, timing is everything. Knowing what’s next—not just what’s now—can make the difference between products that fly off the shelves and pieces that collect dust. Whether you're a seasoned buye …
First Time at WWIN/TME? Here’s What You Need to Know
Stepping into your first fashion trade show can feel equal parts thrilling and overwhelming—but at WWIN (Womenswear in Nevada) and The Men’s Edit (TME), we do things differently. Whether you're a seas …
The Evolution of Fashion Exhibitions: How WWIN/TME is Shaping the Future
In a world where digital platforms and fast-changing trends dominate the conversation, one thing remains constant: the power of in-person connection. Trade shows have long been a cornerstone of the fa …
2025 Resortwear Trends: What You Need to Know
As the sun sets on one season and we look ahead to the next, one thing is clear: Resortwear is no longer just a niche—it’s a movement. From breezy vacation styles to versatile warm-weather pieces that …
Welcome to Behind the Seams – The WWIN Blog
Unzipping the stories, trends, and insights that shape the industry. We’re pulling back the curtain on the apparel world with the launch of our brand-new blog: Behind the Seams. Whether you're a desig …