The show floor is buzzing. Buyers are exploring hundreds of booths. Exhibitors are unveiling their latest collections. And everyone is looking for something—or someone—that stands out.

At WWIN and The Men’s Edit (TME), success doesn’t just come from showing up—it comes from showing up with purpose. Whether you’re an exhibitor ready to break through or a buyer trying to spot the next big thing, how you show up matters.

Here’s how to make a lasting impression on the WWIN/TME show floor—and why standing out is easier (and more important) than ever.

1. Create an Experience, Not Just a Booth
   Visual storytelling is everything. Use lighting, textures, and thoughtful layout to make your booth feel like an extension of your brand. Whether you're minimalist-chic or bold and eclectic, your space should invite people in and spark conversation.
   ✅ Pro Tip: Use your best-sellers and eye-catching pieces front and center. First impressions happen fast!
    
2. Bring the Right People
   Your team should reflect your brand and be ready to engage—whether they’re answering questions, offering styling suggestions, or sharing the story behind your collection. Genuine energy and approachability are key.
    
3. Use Signage and Branding Wisely
   Clear, well-designed signage with your brand name, category, and sizing or pricing info helps buyers quickly assess whether you’re a fit for their store. Don’t make them guess—make it easy.
    
4. Pre-Show Buzz = On-Site Visits
   Email your list. Post sneak peeks on social. Tag @WWINShow and @TheMensEdit in your updates. The more you show up online before the show, the more likely buyers are to seek you out in person.

1. Know What You’re Looking For—But Stay Open
   Come with your buy plan, but leave room for discovery. Some of the most exciting finds come from unexpected places—and WWIN/TME is full of brands you won’t see at every other show.
    
2. Ask Questions, Get the Story
   When you connect with brands that align with your assortment, dig deeper. What makes them unique? What’s performing well? What kind of support do they offer retailers? A product with a story is easier to sell.
    
3. Take Notes + Photos as You Go
   With so much to see, the details can blur together. Snapping a quick booth photo or making notes after a great conversation can help you make smart decisions post-show.

Whether you’re behind the booth or walking the floor, being friendly and engaged goes a long way. Smile, make eye contact, and be open to new conversations—you never know where they’ll lead.

Use the lounges, lunch tables, and networking events to meet people outside your usual circle. WWIN and TME are built for connection, and some of the best leads come from unexpected places.

That business card or badge scan is just the start. Post-show follow-up is your chance to keep the momentum going—whether you're closing a deal, sending a line sheet, or just saying thanks for the chat.

Unlike mega-shows that can feel overwhelming, WWIN and TME are curated, comfortable, and community-driven. That means:

• Buyers can take their time and make intentional choices.

• Exhibitors can actually talk to buyers—not just pitch them.

• Everyone has the space to connect in a meaningful way.

It’s the perfect setting to stand out—because everyone has room to shine.
 

In a crowded industry, your presence is your brand. Whether you’re showcasing your collection or scouting new lines, how you show up at WWIN/TME matters just as much as what you bring.

So come prepared. Be bold. Make connections. And most importantly—make it memorable.