The Men’s Edit is back and bigger than ever for 2026 and its growth is no coincidence. Across the retail landscape, men’s apparel is experiencing one of its strongest surges in years. Buyers are expanding their assortments, customers are seeking higher-quality pieces, and retailers are looking for curated, dependable resources to help them grow this category strategically.

WWIN recognized this shift early and The Men’s Edit has quickly become the go-to destination for retailers who want to compete in the evolving men’s market.

In recent seasons, men’s apparel has stepped out of the shadow of women’s fashion and carved out its own momentum. Today’s male customers are prioritizing comfort, versatility, and modern style—especially in categories like:

• Elevated casualwear and lifestyle pieces

• Refined basics and premium fabrics

• Updated classics with a modern twist

• Accessories that offer both practicality and polish

With more retailers reporting strong sell-throughs in men’s essentials, lifestyle apparel, and seasonless core collections, it’s become clear: men’s fashion is no longer a “nice-to-have” category-it’s a revenue driver.

WWIN has always excelled at offering a curated, easy-to-shop environment—and The Men’s Edit takes that same approach and applies it to a growing category.

For 2026, the segment has expanded to offer:

• A larger collection of brands representing the full spectrum of men’s fashion

• A streamlined, focused layout that helps buyers shop quickly and strategically

• More lifestyle-driven collections, meeting the demand for modern, wearable apparel

• A refined mix of returning favorites and exciting newcomers

The result? A dedicated space where retailers can source everything they need for their men’s department in one convenient, organized hub.

From elevated essentials to everyday lifestyle collections, The Men’s Edit features brands intentionally selected to support retailers at every level. Whether you’re building out a new men’s assortment or enhancing an established department, this is the place to discover:

• Modern silhouettes and on-trend fabrications

• Seasonless styles with strong year-round sell-through

• Thoughtfully designed accessories that complete the look

• Collections built with quality, durability, and value in mind

The focus remains the same: helping retailers buy smarter, stock confidently, and meet their customers where they are now.

Whether you’re stepping into men’s apparel for the first time or doubling down on a category that’s already working for you, The Men’s Edit makes sourcing easier than ever.

• New to men’s apparel?
  You’ll find approachable brands, essential items, and best sellers to help you launch with confidence.

• Already have a strong department?
  Explore higher-end offerings, unique lifestyle collections, or niche categories that help you differentiate your assortment.

Either way, The Men’s Edit brings the variety, quality, and buyer-friendly convenience WWIN is known for—just tailored to men’s fashion.

The growth of The Men’s Edit isn’t just about more exhibitors. It’s about providing retailers with a curated, high-value buying experience that supports real, measurable results.

Because when retailers invest in the right men’s apparel, they see:

• Higher margins

• Repeat customers

• Stronger year-round sales

• Opportunities to diversify their offerings

• New customer segments coming through their doors

WWIN is committed to supporting that growth—and that’s exactly why The Men’s Edit continues to expand.

With the men’s apparel segment expanding across the industry, there’s no better time to explore The Men’s Edit. Experience the collections, meet the brands, and discover why retailers are increasingly turning to WWIN as their trusted destination for men’s fashion.

The Men’s Edit at WWIN 2026:
Modern style. Curated brands. Smart buying made simple.