As the fashion industry evolves, so do the expectations of buyers. In 2025, retail buyers are navigating shifting consumer habits, increased demand for sustainability, and the need for curated, trend-driven assortments that stand out both online and in-store.

At WWIN and The Men’s Edit (TME), we talk to buyers every day—and we’ve got a front-row seat to what they’re really looking for. If you’re exhibiting this season, here’s what you need to know to attract attention and drive results.
 

Buyers aren’t just filling racks—they’re shaping a story. That means they’re not only evaluating style and quality, but also the why behind your brand.
 

• Clear, compelling branding
  Buyers want to know who you are, what makes your brand different, and who your ideal customer is.
   

• Merchandising flexibility
  Collections that can mix and match across styles and price points—especially capsule collections or color stories—are in demand.
   

• Marketing support
  More buyers are asking: “How can I help sell this once it hits my store?” Provide visuals, social-ready content, or even packaging suggestions that make it easier for them to succeed.

Buyers at WWIN/TME are shopping across categories, from womenswear and accessories to unisex and menswear—but in 2025, their decisions are especially influenced by:

• Resortwear & transitional pieces
  Think versatile, lightweight styles that bridge seasons and occasions.
   

• Bold, confident colors
  Expect to see buyers gravitating toward vibrant palettes and statement-making hues.
   

• Natural fibers & soft textures
  Comfort continues to reign, but with a refined, elevated edge.
   

• Functional fashion
  Pockets, performance fabrics, and wear-everywhere silhouettes are key.

✨ Bonus: If your line ties into any of these trends, make it clear in your signage, line sheets, and conversations!

Today’s buyers are feeling the pressure from eco-conscious consumers—and they’re looking for brands that offer real answers.

That doesn’t mean you have to overhaul your entire supply chain. But even small steps—like highlighting eco-friendly fabrics, small-batch production, or reduced packaging—can make a big impact.

Pro tip: If you’re doing anything sustainable, talk about it! Make it visible in your booth and materials.
 

No matter the trend or season, one thing stays the same: buyers are looking for partners, not just vendors.

They want to work with brands that are responsive, reliable, and genuinely invested in a long-term relationship.

So:

• Be present and engaged at your booth

• Ask buyers about their needs and challenges

• Offer realistic delivery windows and transparent policies

Today’s buyers are short on time and long on decisions. Make their job easier by:

• Having a clear line sheet and easy-to-read pricing

• Offering size runs, reorder options, and clear minimums

• Highlighting what’s new, best-selling, or exclusive to WWIN/TME

If a buyer walks away from your booth unsure about what you sell or how to order, you’ve lost the sale.

Buyers attending WWIN and The Men’s Edit are looking for:

• Boutique-ready brands they won’t find everywhere else

• Comfortable, curated shopping experiences

• Styles that deliver both trend and timelessness

• Professional, personal connections that last

They’re decision-makers who value a warm, collaborative atmosphere—which is exactly what makes WWIN/TME such a unique and effective place to connect.

If you’re wondering what buyers are looking for in 2025, the answer is simple: connection, clarity, and confidence.

They want to buy from brands that understand their business, support their sell-through, and deliver something special to their customers.

So if you’re exhibiting at WWIN/TME this season, bring more than great product. Bring a point of view. Bring a partnership mindset. Bring your A-game.

And buyers? They’ll bring the rest.