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Why The Men’s Edit Is the Most Talked-About Addition to WWIN
Women’s fashion has always been the heart of WWIN—but if you walked the show floor in February, you likely noticed something new. Tucked inside the curated calm of WWIN is a bold new addition: The Men’s Edit.
And it’s not just a trend. It’s a reflection of where retail is headed.
Retail buyers aren’t sticking to one category anymore—and neither are we.
Whether it’s men’s lifestyle boutiques, resort gift shops, pro shops, or women’s stores expanding into his-and-hers offerings, buyers have made it clear: they’re ready to write orders in menswear, too. The Men’s Edit was built in direct response to that demand.
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Women’s boutiques looking to diversify inventory
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Resorts, casinos, and golf shops with a strong male customer base
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Online retailers and pop-up shops ready to expand
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Department stores scouting fresh brands with personality
This is more than window shopping. These are decision-makers ready to buy, and they’re coming with intention.
A Curated, Elevated Experience
This isn’t a scattered add-on. The Men’s Edit was strategically built with the WWIN buyer in mind.
We’ve hand-selected menswear brands that align with the same values WWIN is known for:
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Order-ready product
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Personalized service
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Unique finds with proven performance
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Flexible terms and approachable pricing
Whether it’s contemporary, classic, streetwear, or resort-leaning styles—The Men’s Edit brings the range.
For Exhibitors: A New Avenue to Reach the Right Buyers
Menswear brands often struggle to find a show where their product stands out—but not here. The Men’s Edit offers a premium space within WWIN where exhibitors aren’t fighting for attention—they’re earning it.
With high-touch service, simplified logistics, and a built-in community of engaged buyers, this isn’t just a booth—it’s a launchpad.
For Buyers: A Smarter Way to Shop
You already come to WWIN for women’s wear that moves at retail. Now, you can walk one aisle over and discover men’s product with the same confidence.
No new badge. No new venue. No stress. Just new opportunity.
The Verdict Is In
Feedback from our last show was clear:
“I didn’t expect to place any men’s orders, but I left with new brands that I’m excited to carry.”
“The Men’s Edit was so well done—it felt like it had always been part of the show.”
“Finally, a show that gets that I don’t just sell to women.”
This Isn’t a Test. It’s the Future.
The Men’s Edit is back this August—and it’s only getting bigger.
If you’re a buyer looking to expand, or a menswear brand ready to meet serious retailers in a serious setting, this is your moment.