For years, retailers have counted on the WWIN February Show as a cornerstone of their first-quarter buying strategy. And this season, WWIN is delivering a subtle but meaningful enhancement designed specifically with buyers in mind: a Monday opening.

While the show maintains the same trusted brands, same approachable environment, and same buyer-first service WWIN is known for, the shift to a Monday start creates several strategic advantages for retailers who want to get ahead, shop efficiently, and make smarter buying decisions during Las Vegas Market Week.

Here’s why the new Monday opening sets buyers up for success.

1. A Stronger Start to Market Week
   Opening on Monday means WWIN aligns more closely with the week’s overall buying rhythm. Retailers can now begin their week with WWIN, get grounded in product direction, and enter the rest of Market Week with clarity and confidence.
   
   Why it matters:
   Starting your buying at WWIN helps you identify foundational pieces, map out trends, and strengthen your assortment strategy before hitting the rest of the shows.
    
2. Better Access to Exhibitors and New Products
   The earlier you shop, the more time you have for browsing, conversations, and decision-making. Monday gives buyers:
   -  First look at new styles and seasonal direction
   - More time with top exhibitors
   - A less rushed, more productive buying experience
   
   Instead of squeezing in appointments mid-week, buyers can begin with a fresh slate and make more intentional decisions.
    
3. Reduced Crowds, More Efficient Shopping
   Opening on Monday naturally spreads out foot traffic, creating a smoother, more enjoyable floor experience. Retailers benefit from:
   - Shorter lines
   - Easier navigation
   - More breathing room in popular booths
   
   It’s the same WWIN you trust, but simply with a better distribution of buyers across the full show schedule.
    
4. A Head Start on Trend Discovery
   WWIN’s trend-driven features,  including the Trend Discovery Pavilions, Shop Twenty-One-Hundred, and WWIN’s curated category mix, become even more valuable when experienced at the beginning of the week.
   
   Shopping on Monday gives retailers immediate access to:
   - Next-season trend direction
   - Curated trend vignettes
   - Quick insights that help guide buying decisions across the entire week
   
   This early exposure allows buyers to enter every appointment with a clear perspective on what’s coming next.
    
5. More Time to Build a Complete Buy
   The Monday opening gives buyers four full days to:
   - Discover new lines
   - Revisit booths
   - Compare assortments
   - Finalize orders with confidence
   
   Retailers can pace themselves, avoid decision fatigue, and make more well-rounded purchases.
    
6. More Flexibility for Travel and Scheduling
   A Monday start creates easier travel planning for buyers coming from across the country. Retailers can now:
   - Fly in over the weekend
   - Rest before the show begins
   - Maximize their time on the floor
   - Avoid peak travel days
   
   This simple shift creates a more comfortable, less hectic Market Week experience.

Register now to experience WWIN’s Monday opening and get a head start on discovering the styles, brands, and trends that will shape your season.