Unzipping the stories, trends, and insights that shape the industry.

We’re pulling back the curtain on the apparel world with the launch of our brand-new blog: Behind the Seams. Whether you're a designer, boutique buyer, showroom rep, or industry insider, this space is for you—because staying ahead in fashion takes more than good taste; it takes insight, connection, and strategy.
 

At WWIN, we believe in more than just putting on great shows—we build a community. And just like our show floor, this blog is designed to connect, inspire, and empower you all year long.

Here, you’ll get a front-row seat to the stories that don’t always make the spotlight but drive the industry forward—whether it’s how a small brand made it big, why a certain color is everywhere this season, or the marketing tip that turned clicks into customers.
 

This isn’t just another fashion blog. Behind the Seams is your go-to destination for:

• Trend Reports: Fresh off the runway—or even better, straight from the WWIN show floor. From color palettes to must-have silhouettes, we’ll help you stock smarter and stay ahead.

• Show Updates: Be the first to know what’s happening at upcoming WWIN and TME events. New experiences, buyer perks, exhibitor spotlights—if it’s happening, you’ll read about it here first.

• Marketing Tips: Need to boost foot traffic, build your email list, or grow your social following? We've got actionable advice for retailers and brands alike.

• Industry Insights: From shifting buyer behaviors to economic trends and sustainability, we’ll unpack what’s shaping the future of the fashion business.

All eyes are on WWIN + TME this August, and trust us—this season is going to be bigger, bolder, and more buyer-focused than ever. From elevated experiences to new product categories and curated trend showcases, we’ll be diving into all the details right here on the blog in the weeks to come.

You won’t just be attending a show—you’ll be part of a movement.
 

Share, and Stay Tuned

This is just the beginning. Be sure to follow WWIN on social and bookmark Behind the Seams. You won’t want to miss the exclusive content, tips, and stories we’ll be sharing.

Welcome to the community. Welcome to Behind the Seams.