The retail world is evolving fast in 2026. Shifting shopper expectations, faster trend cycles, and tighter margins are pushing retailers to rethink how they source and stock their stores. In this changing environment, attending a trade show that is designed around buyer needs is more important than ever.

The WWIN February Show (February 16‑19, 2026) is tailored to meet these challenges head‑on. With upgraded features, expanded categories, and buyer‑centric amenities, WWIN gives you the tools and environment you need to buy smarter, faster, and with more confidence.

Retailers are adjusting their strategies this year for several key reasons:

• Changing Consumer Behavior: Shoppers demand newness, story‑driven brands, and experiences rather than simply products.

• Trend Acceleration: Style cycles are shorter and more fluid, requiring you to discover trends earlier and buy with precision.

• Profit Pressure: Retailers are focused on margin optimization, reducing risk, and making each item count.

• Time Efficiency: Buying trips must deliver maximum value in minimal time because resources are tighter than ever.

• Category Expansion: Diversifying into new segments (for example, menswear or smaller‑format impulse items) is a smart way to grow.

In this climate, your sourcing plan needs to be efficient, targeted, and aligned with where your customers are going. That is why WWIN February is built with buyers in mind.

Held at The Expo at World Market Center Las Vegas, WWIN offers a single‑level, easy‑to‑navigate space. For buyers that means less wasted time and less confusion, so you can focus on finding product, writing orders and connecting with exhibitors. 

WWIN now includes The Men’s Edit, a dedicated menswear segment offering premium suits, footwear, lifestyle and accessories. If your store is looking to broaden its assortment or add complementary categories, this segment provides a focused, efficient path. 

In addition to the reimagined floorplan and discovery pavilions, WWIN provides designated zones where buyers can quickly assess trends in categories like accessories, footwear, ready‑to‑wear and more. This helps you spot momentum pieces and emerging brands faster.

WWIN knows that your time is valuable. The show offers amenities such as complimentary breakfast and lunch, shuttle options, and streamlined registration to reduce friction and maximize your time on the floor. 

The Point of Purchase (POP) Pavilion is a strong example of WWIN’s focus on margin‑builders. It features small‑format, high‑turn items ideal for checkout or impulse zones. If you’re looking to grow basket size or introduce new product categories, this is a prime destination.

WWIN February showcases a robust mix of returning faves and new brands, which means you can rely on your proven vendors while exploring fresh lines. A well‑balanced vendor mix supports both stability and growth in your buying plan.

By attending WWIN February 2026, you position yourself to:

• Gain early access to new collections and emerging brands

• Buy with clarity thanks to curated zones and clear layout

• Expand categories strategically with menswear and impulse items

• Save time and focus energy on high‑impact decisions

• Increase margin potential by adding smart product that complements your core

In a year where strategy and precision matter more than ever, your sourcing choices need to be optimized from start to finish. WWIN delivers a show floor built for exactly that.

If you are ready to rethink your sourcing strategy and gain a competitive edge, register now for WWIN February 16‑19, 2026 at The Expo at World Market Center Las Vegas. Your next best sellers are waiting.