In the fashion industry, success isn’t just about the product—it’s about the people behind it. Whether you’re launching a new label or buying for a growing boutique, the relationships you build at WWIN and The Men’s Edit (TME) can shape your season—and your business—for years to come.

Unlike high-pressure, fast-paced shows, WWIN/TME offers an intentionally intimate, buyer-focused environment that makes it easier to connect, converse, and collaborate. Here’s how to make the most of those moments and build partnerships that truly last.
 

At WWIN and TME, the atmosphere is warm, welcoming, and designed for real conversation. From curated lounges to relaxed show floor layouts, everything is created to support natural connection—not just transactions.

That’s why so many of our attendees and exhibitors return year after year: the community here is built on trust, mutual respect, and shared success.
 

A little prep goes a long way. Here’s how to lay the foundation for effective networking:

• Set goals. Are you looking for new vendor partnerships? Interested in learning from other retailers? Define what success looks like before you step onto the floor.

• Bring business cards (and digital versions). Not everyone is on LinkedIn—make exchanging info easy.

• Follow WWIN and TME on Instagram. We often spotlight exhibitors, trends, and networking moments you won’t want to miss.

📲 Follow @wwinshow and @themensedit for updates, tags, and social engagement opportunities before and during the show.

Here are a few ways to maximize your time at the show while fostering authentic relationships:

• Engage, don’t just pitch. Ask buyers about their business, their customers, and their needs before launching into your collection.

• Offer value, not pressure. Share trend insights or merchandising tips that position you as a partner, not just a vendor.

• Use your booth as a relationship-builder. Comfortable seating, refreshments, and visual storytelling can encourage buyers to linger and connect.

• Ask questions. Great connections start with curiosity. Learn how brands produce their pieces, what their top sellers are, and how they support retailers post-show.

• Visit lounges and communal spaces. These are designed for low-pressure interaction—whether you’re chatting with fellow buyers or striking up a convo with a brand you hadn’t considered.

• Attend with an open mind. Sometimes the most impactful finds—and friendships—come from unexpected places.

The best relationships don’t end when the show closes. Here’s how to stay top of mind and nurture your new network:

• Send a follow-up note or DM. A quick “great meeting you” message goes a long way.

• Connect on LinkedIn or Instagram. Engage with their content to keep the relationship active.

• Reference your meeting. If you’re placing an order or requesting info, personalize your message with something you talked about during the show.

Bonus tip: Take notes on business cards or in your phone while at the show—details like “loves neutrals” or “interested in giftables” will help when reconnecting post-show.

At WWIN and TME, we believe trade shows should do more than drive orders—they should help you build a network of trusted collaborators, creative peers, and supportive pros who understand your journey.

Whether you’re a first-time attendee or a returning brand, the people you meet here can become long-term partners, mentors, and friends.

So come ready to listen, share, and grow—because networking at WWIN/TME isn’t just about who you know—it’s about who you become part of.

Follow us for highlights, community stories, and real-time networking tips:

📲 @WWINShow | @TheMensEdit

📰 Bookmark our blog Behind the Seams for more insights like this.

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