WWIN Digital Collective Webinar

We are excited to present WWIN Workshops – The Digital Collective, a complimentary series of virtual discussions inspired by our onsite educational offering.  New topics will be added based on your demand to keep our community engaged, connected and informed. These webinars will feature topics like e-commerce, business impact, social media, digital tactics, customer retention and more. Please feel free to submit your requests here so we can continue to expand and provide the resources you need.
Social Media Commerce and Connections

Social Media Commerce and Connections

​A dynamic, award-winning brand communications consultant that specializes in enhancing the market exposure for brands, retailers and organizations in the fashion, jewelry, luxury and consumer goods markets. A former managing director of the branding agency, Luxury Brand Group from 2007-2019, and a product placement coordinator for the fashion firm Red Light PR, Jen Cullen Williams has built extensive, deep-rooted relationships over the past 15 years with editors, journalists, influencers, stylists, trade show organizers and industry executives. She is passionate about working with people, building relationships and developing creative and modern ways to communicate and engage with their customers and the media.

This on-demand, four-part series contains tips and tactics for your social media presence from set up and basics to content campaigns and influencer marketing. Hear from Jen Cullen Williams, former managing director of a well-known branding agency, and of course, our very own public relations guru.
If you are a social media beginner looking for Instagram basics…
If you have an Instagram account but don’t know what to post…

If you have some Instagram posts but need to build your following…

If you want to boost sales and you’re looking for creative ideas…

Ashley Andrews-Alderson Headshot

10 Keys to an eCommerce Presence that Converts

It's not enough to have a website or host live sales - you have to be able to have viewers that convert & purchase! Regardless if you've had a website for years or just launched one in the last month, this webinar will make sure you're ready to get those online sales! Presented by our partners at The Boutique Hub, this discussion will feature founder, Ashley Alderson. If you can't join us don't worry, you can watch on-demand too!

Ashley Alderson combines her love of small business development, fashion, connecting awesome human beings and casseroles….not in that order, together every day as a leader in the boutique retail industry and to other busy mommas around the world.  
Ashley is the Founder of The Boutique Hub, the central connection point of the global retail boutique industry.  Inside, thousands of boutique owners, wholesale brands and industry service providers connect daily for ongoing business education, support, wholesale buying, live conferences and events, and the opportunity to raise the voice of the industry. Boutique.Style, The Boutique Hub’s sister platform allows boutique shoppers around the world to discover and shop thousands of unique stores at once.

Ashley is a mom of three busy kids, Hadley - 9, Easton - 7 and Jayde - 5, and wife to her partner in crime (or love as they say), and business partner, Eric.  Besides sharing business strategy daily, she also shares the true behind the scenes of what it’s like to be a mom, wife, 7 figure entrepreneur, cancer survivor, agriculture advocate, and casserole connoisseur.
Social Media and Website Optimization

Social Media and Website Optimization

Business has drastically changed within the last few months with brick and mortar locations being forced to temporarily close. So how can you ensure you still stay top of mind with your customers if you can’t engage with them in person?
Jen Cullen Williams of Jen Cullen Williams Communications and Shayne McCoy of Straight Up Social discuss, in two webinars, the importance of optimizing your social media strategy and website layout to improve the customer experience and generate sales. 

Shayne McCoy is an experienced social media and digital marketing consultant. She founded her private consultancy Straight Up Social to offer brands a straight-forward and structured approach to digitally reaching and engaging consumers. Former global social media manager for Gemological Institute of America (GIA) from 2015-2020, and marketing content strategist for the Rock ‘n’ Roll Marathon Series from 2013-2015, Shayne’s vast of knowledge of the luxury and event industries gives her a unique set of tools to add brilliance to your brand.
Shayne received a B.A. from the University of Southern California, Los Angeles in English, Creative Writing in 2008 and is a proud member of the WJA in Dallas, Texas.
Social Media Optimization​
Website Optimization​
The Rise of the Boutique

The Rise of the Boutique

Hear firsthand from an industry professional well-versed in surviving and thriving in a difficult retail environment. Mercedes will tailor a discuss to fit your needs covering topics like financial planning, winning the buying and price war, reopening safely, business trends, and more.

Your WWINdow Shopping Journey - Our Top 5 Tips

Your WWINdow Shopping Journey - Our Top 5 Tips

During this session, WWINdow Shopping Host Jen Cullen Willliams, and WWINdow Shopping Manager Kenzie Jones discussed our top 5 tips for using the platform, benefits, key features and answer questions – all to make your experience WWINdow Shopping a success!

Kenzie Jones WWINdow Shopping Manager

How to Make the Most of WWINdow Shopping: Tips, Visual Guides and live Q&A

Hosted by WWINdow Shopping Manager, Kenzie Jones - she will walk you through key aspects of the platform and help you make the most of your WWINdow Shopping experience while answering Q&As that were submitted live.
Helena Krodel

Digitally Presenting You Collections

Helena Krodel, communications and branding expert is here to help you present your fashion collection elegantly, effectively and on brand in digital platforms like WWINdow Shopping, Zoom or even social media. Learn five major tips including how to prepare, making a proper introduction, on camera style, body language, engaging with the audience and much more!
5 Tips for Reopening Your Store - During a Pandemic

5 Tips for Reopening Your Store - During a Pandemic

In this webinar, you'll be joining industry elites to help navigate reopening retail stores with fresh ideas on how you can make sales in a new and effective way!

Think outside the box and really make the new normal work for their business in a profitable and successful way. In addition to sales, how to grow existing relationships with current customers to deepen the loyalty level.

The professionals will answer questions to spark inspiration, jumpstart thought, and help put your updated business plan into action. This webinar will focus on what retail stores NEED and provide answers from influential and pertinent members of the industry.

Allan Zuckerman - ILOE Founder
Jeff Zuckerman - President of Leona Lee & Vice President of ILOE
Karen Giberson - National Accessories Council
Ken Szilasi - CEO of Maison Weiss

Moderated by:
Emili Veslind - Fashion Journalist
Clienteling: Practical tips to build customers for life

Clienteling: Practical tips to build customers for life

Join this conversation with Anna Samsonova (Brand development and operations consultant at Samsonova Consulting) and your WWINdow Shopping Host; Jen Cullen Williams, as the two retail and communications experts share tips and advice for enhancing the client journey in today's new retail environment. From social media and online discovery, to in-store/online shopping experience and client nurturing post-visit. Anna will provide practical tips for each of those main areas of clienteling, and lots of examples to implement in your store today!
Donna Kim

Content That Converts

WWINdow Shopping Host Jen Cullen Williams for a LIVE chat over coffee with Donna Kim, a content creator and the founder of LOMLI Coffee. Donna brew up some piping hot advice about creating compelling social media content to drive sales, how to digitally tell stories that engage customers, tips for handling negative reviews and providing the best customer experience.

Q+A Featuring:
Donna Kim, Content Creator & Entrepreneur
Jen Cullen Williams, WWINdow Shopping Host

Secrets of Holiday Retail Success - 4 keys to planning now

Secrets of Holiday Retail Success - 4 keys to planning now

Join Boutique Hub Founder, Ashley Alderson, as she covers the 4 key areas to plan and prep for the Holiday season now, including how to avoid the costly mistakes that are commonly made over the 4th quarter in retail.