MONDAY | 12:00 PM - 1:00 PM 

Building the Ultimate Sales Team

Creating the ultimate sales team is what will separate your business from others and online. You didn’t start your business so you can have a job, you opened your business to be a boss. This workshop will teach you not only how to train your team in Sales, Styling, lost prevention and customer service but also show you how to delegate and set standards so you don’t have to work on your floor.

meet the speaker

Mercedes R. Gonzalez
Global Purchasing Companies, Founder & Director
Building today’s industry strategies for tomorrow’s industry giants.


Mercedes Gonzalez, a native New Yorker, has been implementing retail strategies
around the globe, and this year her company, Global Purchasing Companies, is
celebrating it’s 20 year anniversary. Mercedes grew up in fashion, working at her
uncle’s apparel manufacturing company in the heart of the NYC garment district. After
earning an economics degree from New York University, she went back to work fulltime
with her uncle where she restructured the company and ensured a stronger
bottom line. Soon after, she transitioned into buying, which ultimately led her to open
her own buying office.

Today, GPC is hired to consult and optimize domestic and international businesses in
the fashion and retail industries, and the company influences over $100 million in
purchasing decisions. In addition, Mercedes is a retailer, operating her own discount
store, called Just Shop Boutique, and is the author of her fictionalized memoir titled
Chronicles of a Fashion Buyer, which launches this fall.