WEDNESDAY | 9:30 AM - 11:00 AM 

Digital Marketing for Non-digital Retailers

Join industry expert Mercedes Gonzalez as she gives the top tricks and tips of navigating the new digital frontier of the retail industry, including Instagram and taking a perfect mood shot, Facebook and "relatable content," online stores, scheduling your perfect posts, and more!

meet the speaker

Mercedes R. Gonzalez
Global Purchasing Companies, Founder & Director
Building today’s industry strategies for tomorrow’s industry giants.


Mercedes Gonzalez, a native New Yorker, has been implementing retail strategies
around the globe, and this year her company, Global Purchasing Companies, is
celebrating it’s 20 year anniversary. Mercedes grew up in fashion, working at her
uncle’s apparel manufacturing company in the heart of the NYC garment district. After
earning an economics degree from New York University, she went back to work fulltime
with her uncle where she restructured the company and ensured a stronger
bottom line. Soon after, she transitioned into buying, which ultimately led her to open
her own buying office.

Today, GPC is hired to consult and optimize domestic and international businesses in
the fashion and retail industries, and the company influences over $100 million in
purchasing decisions. In addition, Mercedes is a retailer, operating her own discount
store, called Just Shop Boutique, and is the author of her fictionalized memoir titled
Chronicles of a Fashion Buyer, which launches this fall.