Workshops at WWIN | Destiny Allison


WEDNESDAY | LUNCH & LEARN | 12:00 - 1:00 PM

Relevant Retail: The Transaction Matters Less Than the Experience

In 2017, Marketing expert Seth Godin said, "The buying race is over. Amazon won. The shopping race, though, that's just beginning." 2018 saw more than 3800 stores close and the long-predicted "retail apocalypse” arrive. Business owners understand the industry has changed, but many don’t know how to stay relevant in the coming age. Is technology the solution? For many, that answer is mostly no. Instead, store owners need to embrace a different retail approach. In this one-hour workshop, learn why E-commerce giants are opening brick and mortar stores, develop tactics and strategies to compete with the online marketplace, discover how to improve your margins, and take away proven methods to remain relevant to your current and future customer base.


Destiny Allison

Destiny Allison has more than thirty years of experience as a small business owner and entrepreneur. She was named Santa Fe Business Woman of the Year and currently owns and operates (an E-commerce site focused on helping small businesses thrive), three retail stores, a fitness studio, and a shopping center. Retail is her life. In addition to her work in retail, she is an award-winning author and mother of three who loves to dance and hike.