Other Buyer Content Examples

PRESS EFFORTS

The WWIN team is working closely with the trade press and other industry associations to secure coverage about the upcoming show by distributing press releases and maintaining regular communication with editors about show events/developments.  

Among recent mentions include:

SEPTEMBER 13, 2018
Clarion UX Brings Aboard Susan Milano to Manage WWIN Key Buyer Initiatives

NOVEMBER 9, 2018
California Apparel News Trade Show Special Section Nov 2019
Q&A Feature: Addressing the challenges of keeping trade shows relevant

Press Releases we’ve sent out include:

SEPTEMBER 5, 2018
Fashion Industry Veteran Susan Milano Tapped To Spearhead New Key Buyer Efforts For WWIN

SOCIAL MEDIA

Look for regular posts – boosted and organic – on all of WWIN’s social channels, all designed to attract new buyers and build excitement.

Facebook: www.facebook.com/wwinshow
Twitter: www.twitter.com/wwinshow.nv
Instagram: www.instagram.com/wwinshow
Hashtag: #wwinshow

SAMPLES:

GOOGLE AD WORDS | PAY PER CLICK

We’re working closely with the Clarion UX Digital Marketing Team to reach new audiences.  Extensive “Google Ad Word | Pay-Per-Click “campaigns are in place to drive retailers to our website who are searching for news and information about  women’s apparel trade shows and new apparel resources.

DIGITAL TARGETING/REMARKETING (FEATHR)

WWIN Womenswear In Nevada continues to expand and fine-tune our Digital Marketing Efforts, one of those ways being through the use of our retargeting tool, Feathr

First, what is retargeting? Retargeting is a type of digital advertising that uses cookie data to target ads at users after they leave our website. Retargeting through Feathr allows us to focus our ads to users who have already expressed an interest in what we're offering by visiting our website, but haven’t yet performed the desired action.

Sample Ads:


TRADE ADVERTISING

WWIN Womenswear In Nevada has partnered with California News Apparel to garner more editorial coverage about the upcoming show through print publications, email blasts, online presence and more!   

Email Blast Sample: