The WWIN team is working closely with the trade press and other industry associations to secure coverage about the upcoming show by distributing press releases and maintaining regular communication with editors about show events/developments.
Press Releases we’ve sent out include:
GOOGLE AD WORDS | PAY PER CLICK
We’re working closely with the Clarion UX Digital Marketing Team to reach new audiences. Extensive “Google Ad Word | Pay-Per-Click “campaigns are in place to drive retailers to our website who are searching for news and information about women’s apparel trade shows and new apparel resources.
DIGITAL TARGETING/REMARKETING (FEATHR)
WWIN Womenswear In Nevada continues to expand and fine-tune our Digital Marketing Efforts, one of those ways being through the use of our retargeting tool, Feathr.
First, what is retargeting? Retargeting is a type of digital advertising that uses cookie data to target ads at users after they leave our website. Retargeting through Feathr allows us to focus our ads to users who have already expressed an interest in what we're offering by visiting our website, but haven’t yet performed the desired action.
WWIN Womenswear In Nevada has partnered with California News Apparel to garner more editorial coverage about the upcoming show through print publications, email blasts, online presence and more!