Sell Savvy not Stuff

Sell Savvy not Stuff

It’s official .... the days of having a profitable store and growing a devoted client base by just selling “Stuff”are in our rear view.
 

Today’s forward- sprinting retailer MUST curate and present an incisive niche designed to “bull’s eye” their target market with style, value, multi- level services and a compelling atmosphere...or, the fledgling business model will evaporate into the vapor of “Meh....just another store.”

While working recently with a suburban store on a specific project, we sharpened our focus - and ears - when we heard lavish praise about our client’s powerful customer respect, service and need perception.

 

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“This is the only store where you can actually get truthful advice and help.”

“These people genuinely care about how I look . . . not how much they can sell me.”

“I love their loyalty program . . . I come here first when I have a clothing want or need.”

“Their clinics on seasonal fashion features and trunk shows are so helpful in editing my updates and purchases. I bring my friends!”

“This store is so giving to our community . . . they’ve done charity style shows and had store events to help us raise money whenever we’ve asked.”

“I love their ‘6 items = 1 fashionable long weekend’ posts . . . they make packing decisions so easy!”



And, the best yet:

“I haven’t worried about what to wear to any event or occasion for years...I’ve just left it up to them. They call me when flattering items I like are in the store, OR specially purchased for me at market. I started getting compliments when THEY dressed me!”

SO -

If the above extended client services are NOT currently in your store’s constant and well-promoted tool kits for your staff and customers....why not, and why are you waiting to begin?

ANY store can make it rain pretty things...but only a REAL merchant and totally engaged store can create an authentically service-driven business to become indispensable to its clients, and develop raving fans to grow that business into stunning strength, revenue streams and PROFIT!

- By Rita Mitchell-Waldoff
 

Milton Waldoff | 601.434.3000 | milton@waldoffgroup.com
Rita Mitchell-Waldoff | 501.680.6929 | rita@waldoffgroup.com