BEHIND THE BRAND - RAINCAPER

BEHIND THE BRAND - RAINCAPER

www.raincaper.com
Booth #A2404
Ph: 877-789-9975

How long have you been in business and what does your company specialize in?
RainCaper has fabulous rain capes in a soft luxurious rainproof fabric in 40 gorgeous colors plus 15 musuem famous art deisgns. We were a retailer in the Philadelphia area for 25 years and saw a gap in the market for beautiful rain capes that our customers would want to wear, rain or shine. We are a mother-daughter team and truly love working with our retailers. We're based on the East Coast and look forward to meeting the WWIN attendees!

What is your most popular design/style to date?
Our top selling RainCaper by a long shot is black/ coco plaid. It's a versatile neutral that might remind your of a very famous plaid. Across all markets, our customers continue to reorder this. 5 of our top 10 are actually from our Musuem Collection. It has surprisingly broad appeal, and displaying a dynamite art print RainCaper in the front window helps our stores stand out from their competition. 

What is new with your brand? 
RainCaper is launching 2 new collections right now! The SpiritCaper collection is targeted to sports fans and tailgaters.We have nearly 20 two-color combos for your favorite team, including some beautiful houndstooth designs. WarmCaper is our reversible hooded rain cape with a silky feel, now reversing to a warmer side for cooler weather. Enjoy the warmth of wool without the itch! Same shell buttons. One size fits most. 6 museum fine art prints and 5 solid/ pattern WarmCapers; each features 2 looks in one. Ships September. 

What types of trends are you seeing in the industry right now?
Travel and easy care resonate with any consmer. One size fashion choices means no fitting room needed, and no returns for size! 

How have your customers' needs changed as of late?
While the rainy spring in many parts of the country wasn't ideal for retail in general, it was fantastic for stores carrying RainCaper! We love talking to our customers on a Monday after they have had a strong weekend, and to learn a little bit more about their store and how we can serve them well. RainCaper has no minimum reorder, so we are able to fulfil even the smallest need from our stores.

How long have you exhibited with WWIN?
2018 is RainCaper's debut year at WWIN! We look forward to a great start with WWIN attendees.

- Lindsay Hagerman, Co-Owner of RainCaper 

 

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