Behind The Brand - Lola Jeans

Behind The Brand - Lola Jeans
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Ph: 1.888.954.8552


How long have you been in business and what does your company specialize in?
We've been in business since 2006. We specialize in ladies fashion, specifically denim jeans. 

What is your most popular design/style to date?
We are known for our Pull On Jeans

What is new with your brand? 
It's a good day for our backsides. It’s been nearly 5 years since Lola launched the famous Pull On Jean that overshadowed all jeans that came before it. For Fall 17, we are introducing an updated Pull On Jean that has everything our fans loved about The Original Pull On (in all of its butt-accentuating glory) in an updated high rise fit. Available in regular and curves, in fabulous prints and novelty fabrics, Lola's new High Rise Pull On Jean promises the ultimate derrière. Accentuating the waist and hugging snugly at the hips, these jeans are made from our exclusive 4-way stretch denim fabric that helps keep everything in place while assuring a flawless fit and unmatched comfort. 

What types of trends are you seeing in the industry right now?
“Most jean styles are born out of a fashion trend or modern innovation. Our signature Anna Pull On Jean was born as a reaction to what wasn’t being offered. The design behind this fit - and every women’s fit since - was intended to encourage the acceptance and celebration of a woman’s body. This fit became the basis of who we are today, setting the standards by which our customers have come to expect from us.”

How have your customers' needs changed as of late?
We try to reinvent ourselves season after season to deliver and exceed what our customers have come to expect from us. Our customers asked for plus size and we listened. Starting this Spring, we will stock all styles up to size 24/42

How long have you exhibited with WWIN?
3 years and counting

What would you say to someone considering attending the WWIN show?
It's working for us. I suggest you give it your best shot to see if that's the right platform for your brand 

- David Abissidan, One Of The Bros